GeekArm Organic Web Marketing Blog

Outdoor Retailer Winter 2010

We have two outdoor Affiliate marketing events this Saturday, January 23rd; at the Outdoor Retailer Winter Market. They serve different purposes.

First, during the day from noon-1pm, I'm presenting an educational seminar at the SLC Marriott. It's an OR-sanctioned event and the purpose is to introduce direct-to-consumer brands to cost per sale Affiliate marketing. For any outdoor manufacturer/brand with an ecommerce platform selling direct...it's imperative they understand this channel. After all it is the single most cost effective marketing channel available to them online...without a doubt. We have Patagonia on our Affiliate network, and they crank. It's a perfect case study to present.

Intro to Affiliate Marketing (for Outdoor Retailers)

The second event happens in the evening from 5-8pm at the Hilton, directly across from the Salt Palace. This is not a sanctioned OR event. However they had to (and did) approve of it. Apparently Outdoor Retailer owns all of Salt Lake City while they are here twice per year. This event is a reception for Affiliates and merchants in AvantLink, and it will be our second having organized the first this past July.

Outdoor Affiliate Meet & Greet

I'll follow-up with a post after this weekend, and after destroying Utah powder for a couple of days once I wrap both up.