2010 IRCE Affiliate Marketing Reception
Featuring cocktails, appetizers, networking, giveaways...and you're invited so save the date!
This year at the 2010 Internet Retailer Conference (on June 10th) there is a meet & greet from 5:30pm-7:30pm, presented by AvantLink.com. This will be a casual networking event for Affiliate marketing professionals, much like our receptions we've put on in the past at Outdoor Retailer.
If you're planning to attend IRCE 2010 in Chicago, please join us. You could win an iPad just for showing up!
RSVP by emailing rsvp@avantlink.com.
Phones Make Me Sneeze
And it hurts my GeekArm to hold one to my ear. For the most part they are a silly and outdated tool, especially for those of us who spend our time doing web marketing stuff all day. There are two reasons why I prefer email over phones with my day-to-day work @AvantLink, and they are basically the same thing.
- Self-documentation. With a phone call you spend the first ten minutes on small talk, and then by the time it's wrapped up thirty minutes or more have passed. Then (and here's the best part), ten minutes later you can't remember details or a course of action from the call!
- Correspondence history. You can't just say you did something or lie over a digital conversation. Trust me, there are plenty of opportunities in this business to forward a previous correspondence to corroborate your side of a dispute or disagreement.
Of course when it comes down to it, when it's absolutely necessary, I'll get on the phone...kicking and screaming. But I'm not into a scheduled call for the fun of it so don't be surprised if I politely ask: email your questions please. If you have 3-5 questions email them over, I'll answer them one by one. But be warned, for those who insist on a call, don't expect me to ask about the weather.
Outdoor Retailer Winter 2010
We have two outdoor Affiliate marketing events this Saturday, January 23rd; at the Outdoor Retailer Winter Market. They serve different purposes.
First, during the day from noon-1pm, I'm presenting an educational seminar at the SLC Marriott. It's an OR-sanctioned event and the purpose is to introduce direct-to-consumer brands to cost per sale Affiliate marketing. For any outdoor manufacturer/brand with an ecommerce platform selling direct...it's imperative they understand this channel. After all it is the single most cost effective marketing channel available to them online...without a doubt. We have Patagonia on our Affiliate network, and they crank. It's a perfect case study to present.
Intro to Affiliate Marketing (for Outdoor Retailers)
The second event happens in the evening from 5-8pm at the Hilton, directly across from the Salt Palace. This is not a sanctioned OR event. However they had to (and did) approve of it. Apparently Outdoor Retailer owns all of Salt Lake City while they are here twice per year. This event is a reception for Affiliates and merchants in AvantLink, and it will be our second having organized the first this past July.
Outdoor Affiliate Meet & Greet
I'll follow-up with a post after this weekend, and after destroying Utah powder for a couple of days once I wrap both up.


