GeekArm Organic Web Marketing




  1. The systematic pain in one's computer mouse-holding arm.
  2. The name of my web marketing blog.

Origin: 2007-15; i.a. < Internet Marketing & Weblog

Welcome to GeekArm, a catch-all WordPress blog broadly about organic online marketing via quality content and optimization.

I have been active online in a professional capacity since 1999. Over the last decade my laser focus has been on performance marketing, or more specifically cost per sale affiliate marketing. Within that space I have seen all perspectives. Here is my timeline:

  • In 1996 I started building web pages after taking an elective course on the Internet in graduate school at Alfred University. My background was NOT computers or tech. I did, however, pick up html quickly.
  • In 1997 I started a rudimentary web site building company in Ithaca, NY. Secured and maintained a decent list of client web sites, while learning more and more about the new and curious world wide web.
  • In 1998 I moved to Alta to ski powder and brought several accounts with me...although I quickly retired the small business and turned over the accounts to a friend. Was more into the powder.
  • In 1999 I thought I should start documenting my ski bum lifestyle so I registered the domain, and befriended a fellow skier (Jesse Hoffman) who also had an interest in the web.
  • In 2000 we created the first version of, an outdoor sports directory. It's without a doubt the oldest outdoor sports links directory on the web.
  • In 2001 I  learned some of the basics of Affiliate marketing and started to monetize the bit of traffic we had with programs like Amazon and
  • In 2003 I was hired by to manage their Affiliate program on Commission Junction. This is where I met Scott Kalbach who had like-minded ideas on where Affiliate marketing was headed.
  • In 2005 I parted was with to help launch the AvantLink affiliate network with Scott, a proprietary platform for quality web retailers.
  • In 2014 I parted ways with AvantLink after nine years and two months.

My experiences online have been varied and far reaching, yet I feel like I'm just scratching the surface. I still consider myself a web publisher, but now I'm also a former network co-founder and curious entrepreneur.

Thank you for reading my web marketing blog.

Gary M (LinkedIn)

My other interests and time burners include:

Powder Skiing

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